Real estate lead generation that brings site-visit leads.
Real estate lead generation is easy to buy and hard to get right: lots of form fills, very few site visits. I run Google Ads and Meta Ads for builders, developers and brokers in Delhi NCR with one goal: leads who pick up the phone and come to see the project.
Project-level campaignsLead filtering questionsRERA-ready ad copy
WHAT BUYERS GOOGLEINDIA / MO
flats in noida1K–10K
2 bhk flat in noida1K–10K
plots in greater noida1K–10K
luxury apartments in gurgaon1K–10K
Google Keyword Planner, average monthly searches, Oct 2025 – Sep 2026.100 leads who never pick up are worth less than 10 who visit.
What property buyers search in NCR.
real Google data, India
Property searches are specific: a configuration, a location, sometimes a budget. “2 bhk flat in noida” and “plots in greater noida” are cheap clicks at ₹2 to ₹42, while “luxury apartments in gurgaon” can cost up to ₹445 a click. The price of the click tends to follow the price of the property.
Search ads catch buyers who are already looking. Meta Ads reach people who aren’t searching yet but match the profile. That’s why most real estate campaigns need both, measured on site visits rather than form fills.
| Search term | Searches / month | Cost per click |
|---|---|---|
| luxury apartments in gurgaon | 1K–10K | ₹32–₹445 |
| flats in noida | 1K–10K | ₹4–₹42 |
| 2 bhk flat in noida | 1K–10K | ₹3–₹19 |
| plots in greater noida | 1K–10K | ₹2–₹17 |
| 3 bhk flat in gurgaon | 100–1K | ₹10–₹145 |
| new projects in noida | 100–1K | ₹46–₹143 |
| commercial property in noida | 100–1K | ₹45–₹197 |
| builder floor in delhi | 100–1K | ₹2–₹22 |
How I set up Google Ads for a project.
built for site visits
One campaign per project
Each project gets its own campaign, budget and landing page, so you can see the cost per site visit project by project.
Location + configuration keywords
Keywords built the way buyers search: sector, locality, BHK and budget, with broad terms used carefully.
Call ads for brokers
For resale and rentals, call ads during office hours often beat forms, because buyers want quick answers.
Performance Max with care
Used for launches when you have strong creatives and conversion data, with brand and competitor terms watched closely.
Lead quality fed back
Where your CRM allows, leads marked “site visit done” or “booked” are sent back to Google, so it optimises for buyers, not form-fillers.
Junk filters
Searches for rent, PG, jobs and government schemes blocked when they don’t fit the project.
How I manage campaigns week to week: Google Ads management.
Where Facebook and Instagram ads fit.
Facebook ads for real estate are the volume engine: launch videos, walkthroughs and site-visit offers shown to people in the right locations. The trick is the form. I add questions on budget, configuration and timeline, so your sales team calls fewer, better leads.
- Walkthrough and drone videos, not just brochure images
- Lead forms with budget, BHK and purchase timeline questions
- Higher-intent forms that make people confirm their details
- Instant WhatsApp follow-up so leads don’t go cold
Rules and traps in real estate ads.
the expensive lessons
- Show the RERA numberUnder RERA, ads for registered projects must show the project’s registration number and the RERA website address. Leave it out and you risk a penalty, and buyers notice.
- No misleading prices or “assured returns”Prices that don’t match the project page and promises of guaranteed returns get ads disapproved and erode trust.
- Judging by cost per lead aloneA ₹150 lead who never answers costs more than a ₹600 lead who visits. Track site visits and bookings.
- Slow follow-upProperty leads go cold within hours. If no one calls back the same day, the campaign looks worse than it is.
What your landing page needs.
where clicks become enquiries
- Project name, location map and RERA number at the top
- Price range and configurations, not “price on request” for everything
- Real photos, a walkthrough video and floor plans
- Site-visit booking form and a WhatsApp button
- Nearby landmarks, connectivity and possession date
- A fast page, not a heavy brochure PDF
Questions builders and brokers ask me.
What is the best way to generate real estate leads?
Run Google Ads for buyers already searching (location and configuration keywords) and Meta Ads for launches and reach, both pointing to a project page with site-visit booking. Then measure site visits and bookings, not just leads.
Are Facebook ads good for real estate?
Yes, for volume and launches. Lead quality depends on the form: ask about budget, configuration and timeline, and call leads back within the hour.
How much does a real estate lead cost?
It varies by city, project price and how strict your form is. Top-of-page clicks for NCR property searches range from about ₹2 to ₹445. I estimate a realistic cost per site visit for your project in the audit.
Do you work with brokers or only builders?
Both. Builders and developers usually need project campaigns; brokers often do better with call ads and location searches for resale and rentals.
Do real estate ads need a RERA number?
Yes. Ads for RERA-registered projects must show the registration number and the RERA website address. I add it to every ad and landing page.
Send me your project’s ad account.
I’ll show you why leads aren’t turning into site visits: free, on video.