Google Ads for doctors that bring booked appointments.
Patients don’t scroll for a doctor, they search: “dermatologist near me”, “physiotherapist near me”, “orthopedic doctor near me”. I set up Google Ads and Meta Ads for doctors, clinics and hospitals so you show up for those searches in your area, and every call and booking is tracked.
Built around local searchesCalls & WhatsApp trackedPolicy-safe ad copy
WHAT PATIENTS GOOGLEINDIA / MO
dermatologist near me100K–1M
orthopedic doctor near me100K–1M
physiotherapist near me100K–1M
pediatrician near me100K–1M
Google Keyword Planner, average monthly searches, Oct 2025 – Sep 2026.Patients usually book the first clinic that answers. Be that clinic.
What patients search before they book.
real Google data, India
Digital marketing for doctors starts with search. In India, “near me” searches for specialists run into hundreds of thousands every month, and a top-of-page click usually costs ₹13 to ₹100. That’s cheap next to the value of one new patient, as long as the click comes from your area and lands on a page that makes booking easy.
Treatment searches like “laser hair removal cost” or “hair transplant cost in delhi” cost more per click but show stronger intent. I give them their own campaigns, so they get their own budget, ads and landing pages.
| Search term | Searches / month | Cost per click |
|---|---|---|
| hospital near me | 1M–10M | ₹12–₹49 |
| dermatologist near me | 100K–1M | ₹17–₹73 |
| orthopedic doctor near me | 100K–1M | ₹13–₹72 |
| pediatrician near me | 100K–1M | ₹14–₹82 |
| physiotherapist near me | 100K–1M | ₹17–₹88 |
| eye hospital near me | 100K–1M | ₹17–₹89 |
| cardiologist near me | 10K–100K | ₹15–₹100 |
| skin clinic near me | 10K–100K | ₹19–₹75 |
| laser hair removal cost | 10K–100K | ₹21–₹96 |
| hair transplant cost in delhi | 1K–10K | ₹38–₹123 |
| dermatologist in noida | 1K–10K | ₹17–₹71 |
How I set up Google Ads for a clinic.
simple, local, measurable
Search campaigns by specialty
One campaign per specialty or treatment, with the keywords patients actually use, so a dermatology search never lands on an orthopaedics page.
Tight location targeting
Ads shown only within the distance patients will travel, with bids raised for the nearest areas and ads paused when the clinic is closed.
Call ads and call tracking
Most patients call. Calls from ads are tracked as conversions, so Google learns which keywords bring bookings, not just clicks.
Google Business Profile linked
Location assets show your address, rating and directions inside the ad, and your profile keeps appearing in map results.
Negative keywords from day one
Searches with “free”, “jobs”, “course”, “salary” or medicine names are blocked, so the budget goes to patients.
Weekly checks, Monday report
Search terms, calls and cost per booking reviewed every week, with a plain-English report on WhatsApp.
How I manage campaigns week to week: Google Ads management.
Where Facebook and Instagram ads fit.
Facebook ads for doctors work best for treatments people plan ahead: skin and hair treatments, physiotherapy packages, health check-ups and camps. Short videos of the doctor explaining a treatment, plus WhatsApp or lead-form ads with a couple of qualifying questions, usually beat stock images.
- Video ads where the doctor explains the treatment in plain words
- Click-to-WhatsApp ads for quick questions before booking
- Lead forms asking area, treatment and preferred time
- Retargeting people who watched your videos, never health data
Rules to know before you advertise.
skip these and ads get rejected
- No prescription drug promotionGoogle doesn’t allow ads promoting prescription medicines in India. Advertise the consultation or treatment, not the medicine.
- No targeting by health conditionGoogle’s personalised-ads rules don’t allow remarketing or audiences based on health conditions, and Meta has removed health-related targeting options. Campaigns rely on search intent, location and broad audiences instead.
- No “Are you suffering from…?” copyMeta rejects ads that imply they know someone’s health condition. Talk about the treatment and the clinic, not the person’s problem.
- No guaranteed resultsClaims like “100% cure” or dramatic before-and-after photos get ads disapproved. Keep ads factual: services, location, timings and how to book.
- Check your medical council’s rulesMedical council guidelines in India limit how individual doctors can promote themselves. Clinic and hospital ads that stay factual are the safe route.
What your landing page needs.
where clicks become enquiries
- One page per specialty, matching the ad
- Call and WhatsApp buttons above the fold
- Doctor’s name, qualifications and registration number
- Timings, consultation fee (if you share it) and a map
- A short booking form: name, phone, preferred slot
- Loads in under 2 seconds on mobile data
Questions doctors ask me.
Do Google Ads work for doctors in India?
Yes, especially for local searches like “dermatologist near me” or “physiotherapist near me”. They work best when campaigns are split by specialty, limited to the area patients travel from, and measured on calls and bookings rather than clicks.
How much should a clinic spend on Google Ads?
Top-of-page clicks for specialist searches in India usually cost ₹13 to ₹100. A useful test budget buys at least 150 to 300 clicks a month in your area, and I work out the exact number from your specialty’s click costs in the audit.
Are Facebook ads good for doctors?
They work for planned treatments and awareness: skin, hair, physiotherapy, check-ups and health camps. For urgent needs people search on Google, so Google Ads usually comes first.
Can I advertise as an individual doctor?
Medical council rules in India restrict how individual doctors promote themselves, so most campaigns run for the clinic or hospital and keep the copy factual. If you’re unsure, check with your council or association before launching.
Can you track which ads bring patients?
Yes. Calls from ads, WhatsApp clicks and booking forms are tracked as conversions, and your front desk tells me which became appointments, so we optimise for real patients.
Do you also do SEO for doctors?
Yes. Google Ads brings bookings from day one, while SEO and a strong Google Business Profile build free visibility over time. See SEO services.
Send me your clinic’s ad account.
I’ll show you where the budget leaks: free, on video.