Google Ads for hotels and travel agencies that bring direct bookings.
Every booking that comes through an OTA costs you a commission. I run Google Ads and Meta Ads for hotels, resorts, homestays and travel agencies that bring direct bookings and package enquiries, with calls and WhatsApp chats tracked so you see what each campaign earns.
I’ve run campaigns for a travel agency and a wellness retreat.
Direct-booking campaignsPackage lead generationSeason-based budgets
WHAT TRAVELLERS GOOGLEINDIA / MO
hotels in manali10K–100K
resort in rishikesh10K–100K
goa tour package10K–100K
honeymoon packages10K–100K
Google Keyword Planner, average monthly searches, Oct 2025 – Sep 2026.Peak season starts in the search bar, weeks before check-in.
What travellers search, and what clicks cost.
real Google data, India
Travel searches are big and cheap to click: “hotels in manali”, “resort in rishikesh” and “goa tour package” each get tens of thousands of searches a month, with top-of-page clicks around ₹3 to ₹40. The catch is competition from OTAs and aggregators, so your ads need a reason to book direct.
That reason is usually price, perks or certainty: the best rate, free breakfast, flexible cancellation, or a person on WhatsApp who answers in minutes. For travel agencies, it’s a clear itinerary with a price per person, not “call for details”.
| Search term | Searches / month | Cost per click |
|---|---|---|
| hotels in manali | 10K–100K | ₹3–₹28 |
| resort in rishikesh | 10K–100K | ₹3–₹19 |
| goa tour package | 10K–100K | ₹4–₹20 |
| honeymoon packages | 10K–100K | ₹6–₹40 |
| kerala tour package | 1K–10K | ₹9–₹35 |
| dubai tour package from delhi | 1K–10K | ₹6–₹33 |
| weekend getaways near delhi | 100–1K | ₹2–₹30 |
How I set up Google Ads for hotels and travel.
book direct, track everything
Brand campaign first
People search your property’s name before booking. A brand campaign stops OTAs buying that click and charging you commission.
Destination and package campaigns
Separate campaigns for each destination or package, with dates, price per person and inclusions in the ads.
Hotel ads in Search and Maps
If your booking engine connects to Google Hotel Center, your rates can show directly in Google Search and Maps.
Season-based budgets
Budgets rise ahead of peak season and long weekends, and drop when searches are low.
Call and WhatsApp tracking
Most package enquiries start with a call or a WhatsApp message, so both are tracked as conversions.
Targeting by source city
Ads shown to people in the cities your guests actually come from, not just near the property.
How I manage campaigns week to week: Google Ads management.
Where Facebook and Instagram ads fit.
Facebook and Instagram ads sell the experience: reels of the room, the view, the food and the itinerary. For travel agencies, lead forms and click-to-WhatsApp ads for specific packages work better than generic “explore India” posts.
- Reels of rooms, views and experiences
- Package ads with price per person and dates
- Click-to-WhatsApp ads for quick quotes
- Retargeting people who viewed a package page
Traps that cost hotels and travel agencies.
easy to fix, often missed
- Letting OTAs own your brand searchIf you don’t bid on your own name, an OTA often will, and you pay commission on a guest who was looking for you.
- “Call for price” adsTravellers compare prices fast. Ads and pages without a starting price lose clicks to those that show one.
- Same budget all yearTravel demand is seasonal. Flat budgets overspend in slow months and run dry when bookings peak.
- Slow replies to enquiriesPackage enquiries cool down in hours. A WhatsApp reply within minutes wins more bookings.
What your landing page needs.
where clicks become enquiries
- Book-direct benefits stated clearly: rate, breakfast, flexibility
- Real photos and a short video of rooms and views
- Live availability or a quick enquiry form
- Price per person and inclusions for packages
- WhatsApp and call buttons that work on mobile
- Reviews from Google or TripAdvisor
Questions hotels and travel agencies ask me.
Do Google Ads work for hotels?
Yes, especially for brand searches and destination searches like “hotels in manali”. The key is giving travellers a reason to book direct instead of through an OTA, and tracking bookings and calls properly.
How can a travel agency get more leads online?
Run package-specific campaigns on Google for people searching destinations, and Meta Ads with reels and WhatsApp for people planning trips. Show prices per person and reply to enquiries within minutes.
How much do travel clicks cost in India?
Destination and package searches are usually cheap: about ₹3 to ₹40 for top-of-page clicks on terms like “goa tour package” or “honeymoon packages”, based on Google Keyword Planner data.
Should hotels bid on their own name?
Usually yes. Brand clicks are cheap, and if you don’t bid, OTAs often take that spot and charge you commission on guests who already wanted you.
Do you set up Google Hotel Ads?
Hotel ads need a connection to Google Hotel Center, usually through your booking engine or channel manager. I check whether yours supports it and handle the campaign side.
Send me your hotel or travel ad account.
I’ll show you how to win more direct bookings: free, on video.