Google Ads for e-commerce, measured on profit, not clicks.
Online stores don’t need more traffic, they need profitable orders. I run Google Ads for e-commerce (Shopping and Performance Max) and Meta Ads for D2C brands on Shopify and WooCommerce, with tracking set up properly, so every rupee is judged on revenue and margin.
I’ve run ads for home décor, activewear and handmade-product brands.
Shopping & Performance MaxMeta catalogue & sales adsShopify & WooCommerce tracking
WHAT SHOPPERS GOOGLEINDIA / MO
home decor online1K–10K
activewear for women1K–10K
handmade jewellery online100–1K
Google Keyword Planner, average monthly searches, Oct 2025 – Sep 2026.Cheap clicks aren’t the goal. Orders with margin are.
What shoppers search, and what clicks cost.
real Google data, India
Product clicks in India are cheap: “home decor online” and “activewear for women” cost about ₹1 to ₹20 at the top of the page. The challenge isn’t the cost per click. It’s turning cheap clicks into orders that still make money after ads, shipping and returns.
So I start with numbers, not campaigns: average order value, margin and the cost per order you can afford. From there, Shopping and Performance Max go after buyers with intent, and Meta builds demand for products people don’t search for yet.
| Search term | Searches / month | Cost per click |
|---|---|---|
| home decor online | 1K–10K | ₹1–₹18 |
| activewear for women | 1K–10K | ₹1–₹20 |
| handmade jewellery online | 100–1K | ₹0–₹11 |
| best online gifts | 10–100 | ₹1–₹26 |
How I set up Google Ads for an online store.
feed first, then campaigns
Merchant Center done right
A clean product feed, correct prices, and clear shipping and return policies, so products get approved and stay approved.
Shopping campaigns by margin
Products grouped by margin and performance, so best-sellers get the budget and low-margin items don’t drain it.
Performance Max with guardrails
Asset groups by category, brand exclusions and search-term insights checked weekly, so PMax doesn’t just buy your own brand name.
Search for high-intent terms
Category and product searches with buying intent, plus a brand campaign so competitors can’t take your branded searches.
Accurate revenue tracking
Google Ads and GA4 purchase tracking with order values, enhanced conversions and no double counting from page reloads.
ROAS targets that make sense
Targets set from your real margin, not a random 4×, so scaling doesn’t quietly lose money.
How I manage campaigns week to week: Google Ads management.
Where Facebook and Instagram ads fit.
Facebook ads for e-commerce do what search can’t: show products to people who didn’t know they wanted them. I run catalogue and Advantage+ sales campaigns, test new creative angles every month, and retarget visitors and cart abandoners with the products they looked at.
- Catalogue ads synced with your store
- Advantage+ sales campaigns with fresh creatives
- Meta Pixel and Conversions API for accurate purchase data
- UGC and founder videos tested against studio shots
Traps that drain e-commerce budgets.
check these first
- Merchant Center suspensionsGoogle suspends stores with missing contact details, unclear returns or prices that don’t match the site. Fix the basics before spending.
- ROAS without marginA 3× ROAS can still lose money on low-margin products once shipping and returns are counted.
- Letting Performance Max eat your brandWithout exclusions, PMax often takes credit for people who were going to buy anyway.
- Double-counted purchasesBroken tracking makes campaigns look better than they are. I check purchase counts against your store every month.
What your landing page needs.
where clicks become enquiries
- Product pages with clear price, delivery time and returns
- Fast mobile pages, under 3 seconds
- COD and UPI options if your customers expect them
- Reviews and real product photos
- Contact details and policies Google can find
- A checkout without forced sign-up
Questions store owners ask me.
Do Google Ads work for e-commerce in India?
Yes, especially Google Shopping and Performance Max for products people search for. Clicks are cheap; profit depends on your average order value, margin and conversion rate, so I set targets from those numbers.
Shopping ads or Performance Max?
Often both. Standard Shopping gives control and clean data for best-sellers, while Performance Max can find extra sales across YouTube, Display and Gmail once tracking is solid.
Are Facebook ads good for Shopify stores?
Yes. Meta is often the main growth channel for D2C brands because it creates demand. Catalogue ads, Advantage+ sales campaigns and regular creative testing do most of the work.
What ROAS should I target?
It depends on your margin. If your margin after product cost and shipping is 40%, you need roughly 2.5× ROAS just to break even on ads. I calculate your break-even ROAS before setting targets.
Can you fix my Merchant Center suspension?
Often, yes. Most suspensions come from missing policies, missing contact details, price mismatches or feed errors. I check the cause in the audit.
Send me your store’s ad accounts.
I’ll show you where the margin leaks: free, on video.