Google Ads & Meta Ads, by industry.
Every industry searches, compares and buys differently. Each page below shows what customers in that industry actually search on Google (Keyword Planner data for India), what a click costs, the ad rules to know, and how I’d set up Google Ads and Meta Ads for it.
Industries
Doctors & clinics
Specialist searches, call ads and policy-safe copy for clinics and hospitals.
“dermatologist near me” · 100K–1M searches/mo
Google Ads for DoctorsDentists
Near-me searches plus separate campaigns for implants, braces and aligners.
“dentist near me” · 100K–1M searches/mo
Google Ads for DentistsReal estate
Project-level campaigns, lead filters and RERA-ready ads for builders and brokers.
“flats in noida” · 1K–10K searches/mo
Real Estate Lead GenerationEducation & study abroad
Country, course and intake campaigns for consultancies, colleges and coaching.
“study abroad consultants” · 10K–100K searches/mo
Education Lead GenerationE-commerce & D2C
Shopping, Performance Max and Meta sales campaigns judged on margin.
“home decor online” · 1K–10K searches/mo
Google Ads for E-commerceHotels & travel
Direct-booking and package campaigns that cut OTA commissions.
“hotels in manali” · 10K–100K searches/mo
Google Ads for Hotels & TravelInterior designers
Hiring-intent searches and portfolio ads with budget filters.
“interior designer near me” · 10K–100K searches/mo
Digital Marketing for Interior DesignersSmall & local businesses
Near-me searches, call ads and small budgets that still get tracked.
“gym near me” · 1M–10M searches/mo
Google Ads for Small BusinessDon’t see your industry? The same approach works for most businesses that sell to people searching on Google or scrolling Instagram. Ask for a free audit and I’ll tell you honestly whether ads make sense for you.
Not sure where to start?
Send me your account or website and I’ll record a free video audit.